About this book
This introductory text is designed for undergraduates and students of professional qualifications needing a first course in strategy.
* Covers all the areas necessary to accompany an introductory course in this area
* Concentrates both on the so called 'hard' aspects of the subject such as analysis, performance and change and on the 'soft' and human elements of strategy development.
* Looks at areas of particular interest - ethics, implementation, change
* Uses imaginative and involving case studies and examples
Corporate Strategy development environment ethics interest performance strategy
Macmillan Publishers Limited 1996
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