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Book cover
  • Textbook
  • © 1992

Persuading People

An Introduction to Rhetoric

Authors:

  1. Robert Cockcroft

    1. University of Nottingham, UK

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    You can also search for this author in PubMed   Google Scholar

  2. Susan M. Cockcroft

    1. Derby Tertiary College, Mackworth, UK

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    You can also search for this author in PubMed   Google Scholar

Sections

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xi
    PDF

  2. Introduction: Rhetoric Defined

    1. Introduction: Rhetoric Defined

      • Robert Cockcroft, Susan M. Cockcroft
      Pages 1-15

  3. The Sources of Persuasion

    1. Front Matter

      Pages 17-17
      PDF

    2. Personality and Stance

      • Robert Cockcroft, Susan M. Cockcroft
      Pages 19-39

    3. Emotional Engagement

      • Robert Cockcroft, Susan M. Cockcroft
      Pages 40-57

    4. Reason: the Resources of Argument

      • Robert Cockcroft, Susan M. Cockcroft
      Pages 58-77

    5. Reason: Choice and Judgement

      • Robert Cockcroft, Susan M. Cockcroft
      Pages 78-94

  4. Persuasion in Action

    1. Front Matter

      Pages 95-95
      PDF

    2. The Persuasive Process

      • Robert Cockcroft, Susan M. Cockcroft
      Pages 97-113

    3. The Persuasive Repertoire

      • Robert Cockcroft, Susan M. Cockcroft
      Pages 114-136

    4. Afterword: The Interface — Further Roles for Rhetoric

      • Robert Cockcroft, Susan M. Cockcroft
      Pages 137-149

  5. Back Matter

    Pages 150-181
    PDF
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About this book

This practical, fascinating book is a study of persuasive techniques in English and is designed as an introduction for students. The volume aims to clarify the complexities of persuasive language - both written and spoken - and enables students to develop their own rhetorical skills. Part 1 considers the sources of persuasion; Part 2 analyses rhetoric in action, using a variety of extracts and examples and Part 3 demonstrates the interaction between rhetoric and current critical and linguistic theories.
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Keywords

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Authors and Affiliations

  • University of Nottingham, UK

    Robert Cockcroft

  • Derby Tertiary College, Mackworth, UK

    Susan M. Cockcroft

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Bibliographic Information

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