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Persuading People

An Introduction to Rhetoric

  • Robert Cockcroft
  • Susan M. Cockcroft
Textbook

Table of contents

  1. Front Matter
    Pages i-xi
  2. Introduction: Rhetoric Defined

    1. Robert Cockcroft, Susan M. Cockcroft
      Pages 1-15
  3. The Sources of Persuasion

    1. Front Matter
      Pages 17-17
    2. Robert Cockcroft, Susan M. Cockcroft
      Pages 19-39
    3. Robert Cockcroft, Susan M. Cockcroft
      Pages 40-57
    4. Robert Cockcroft, Susan M. Cockcroft
      Pages 58-77
    5. Robert Cockcroft, Susan M. Cockcroft
      Pages 78-94
  4. Persuasion in Action

    1. Front Matter
      Pages 95-95
    2. Robert Cockcroft, Susan M. Cockcroft
      Pages 97-113
    3. Robert Cockcroft, Susan M. Cockcroft
      Pages 114-136
    4. Robert Cockcroft, Susan M. Cockcroft
      Pages 137-149
  5. Back Matter
    Pages 150-181

About this book

Introduction

This practical, fascinating book is a study of persuasive techniques in English and is designed as an introduction for students. The volume aims to clarify the complexities of persuasive language - both written and spoken - and enables students to develop their own rhetorical skills. Part 1 considers the sources of persuasion; Part 2 analyses rhetoric in action, using a variety of extracts and examples and Part 3 demonstrates the interaction between rhetoric and current critical and linguistic theories.

Keywords

design English English literature language literature reason rhetoric

Authors and affiliations

  • Robert Cockcroft
    • 1
  • Susan M. Cockcroft
    • 2
  1. 1.University of NottinghamUK
  2. 2.Derby Tertiary CollegeMackworthUK

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-22254-4
  • Copyright Information Macmillan Publishers Limited 1992
  • Publisher Name Palgrave, London
  • Print ISBN 978-0-333-47163-0
  • Online ISBN 978-1-349-22254-4
  • Buy this book on publisher's site