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Advertising and Democracy in the Mass Age

  • Terence H. Qualter

Table of contents

  1. Front Matter
    Pages i-ix
  2. Terence H. Qualter
    Pages 1-20
  3. Terence H. Qualter
    Pages 21-36
  4. Terence H. Qualter
    Pages 37-55
  5. Terence H. Qualter
    Pages 56-83
  6. Terence H. Qualter
    Pages 84-108
  7. Terence H. Qualter
    Pages 109-130
  8. Terence H. Qualter
    Pages 131-149
  9. Terence H. Qualter
    Pages 150-160
  10. Back Matter
    Pages 161-195

About this book

Introduction

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

Keywords

capitalism communication democracy mass media service social problems

Authors and affiliations

  • Terence H. Qualter
    • 1
  1. 1.University of WaterlooCanada

Bibliographic information