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Table of contents

  1. Front Matter
    Pages i-xvi
  2. Michael J. Baker
    Pages 1-22
  3. Michael J. Baker
    Pages 23-40
  4. Michael J. Baker
    Pages 41-59
  5. Michael J. Baker
    Pages 60-74
  6. Michael J. Baker
    Pages 75-99
  7. Michael J. Baker
    Pages 100-131
  8. Michael J. Baker
    Pages 132-158
  9. Michael J. Baker
    Pages 159-208
  10. Michael J. Baker
    Pages 209-250
  11. Michael J. Baker
    Pages 251-266
  12. Michael J. Baker
    Pages 267-285
  13. Michael J. Baker
    Pages 286-307
  14. Michael J. Baker
    Pages 308-317
  15. Back Matter
    Pages 318-330

About this book

Introduction

Research for Marketing differs from most books on marketing research in that it has been written with the needs of the user in mind rather than as an exposition of techniques for potential practitioners. While methodology and techniques are discussed, the treatment is non-technical and designed to introduce the newcomer (student or manager) to the contribution which research can make to problem solving and decision making and as an input to increased competitiveness.

Keywords

design market research marketing

Authors and affiliations

  • Michael J. Baker
    • 1
  1. 1.University of StrathclydeUK

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-21230-9
  • Copyright Information Macmillan Publishers Limited 1991
  • Publisher Name Palgrave, London
  • Print ISBN 978-0-333-47021-3
  • Online ISBN 978-1-349-21230-9
  • Buy this book on publisher's site