Table of contents

  1. Front Matter
    Pages i-x
  2. Derek Waterworth
    Pages 1-11
  3. Derek Waterworth
    Pages 12-30
  4. Derek Waterworth
    Pages 31-48
  5. Derek Waterworth
    Pages 49-78
  6. Derek Waterworth
    Pages 79-97
  7. Derek Waterworth
    Pages 98-131
  8. Derek Waterworth
    Pages 132-156
  9. Derek Waterworth
    Pages 157-173
  10. Derek Waterworth
    Pages 174-198
  11. Derek Waterworth
    Pages 199-246
  12. Derek Waterworth
    Pages 247-268
  13. Derek Waterworth
    Pages 269-287
  14. Back Matter
    Pages 288-294

About this book

Introduction

Marketing is an essential part of any business; the blame for failure in the precarious small business sector can often be laid at the door of bad marketing management. Marketing for the Small Business is designed to show the small business marketer, often the owner of the business, how to construct viable marketing strategies for the long and the short term. It examines all of the elements of successful marketing, market research, pricing, promotion and finance, and sets them out in a clear and easy to understand text aimed at students of business and practitioners alike.

Keywords

market research marketing marketing management pricing Promotion small business success

Bibliographic information