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Table of contents(10 chapters)
Authors and Affiliations
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University of Strathclyde, UK
Michael J. Baker, Ronald McTavish
Bibliographic Information
Book Title: Product Policy and Management
Authors: Michael J. Baker, Ronald McTavish
DOI: https://doi.org/10.1007/978-1-349-15655-9
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Michael J. Baker and Ronald McTavish 1976
Edition Number: 1
Number of Pages: X, 182
Additional Information: Previously published under the imprint Palgrave
Topics: Marketing