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European Business

  • Authors
  • NeilĀ Harris
Textbook

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Neil Harris
    Pages 1-41
  3. Neil Harris
    Pages 42-68
  4. Neil Harris
    Pages 69-95
  5. Neil Harris
    Pages 159-194
  6. Neil Harris
    Pages 195-227
  7. Neil Harris
    Pages 228-260
  8. Neil Harris
    Pages 287-318
  9. Neil Harris
    Pages 319-343
  10. Back Matter
    Pages 345-348

About this book

Introduction

European Business 2nd edition explores the interaction between European business and their environment using up-to-date case studies. Drawing upon a range of disciplines including economics, organizational behaviour, finance and business strategy, it explores how and why modern businesses behave as they do, and how and why the business environment is changing. A central themem of this substantially updated second edition is the position of Europe within the global economy. Also comprehensively examined is the developing nature of the European Union and the movement towards market economies in Central and Eastern Europe.

Keywords

business business strategy competition Eastern Europe economics economy environment European Union (EU) finance interaction organization organizations science and technology strategy transition

Bibliographic information