Overview
- Provides comprehensive coverage of the tools and techniques required to successfully introduce, manage and perform telebusiness
Shows how to significantly improve company performance through the effective use of the telephone
Includes coverage of a broad range of topics including marketing, information technology and people management
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Table of contents (12 chapters)
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Front Matter
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Practical telebusiness and the company plan
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Front Matter
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Practical telebusiness and the management plan
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Front Matter
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Practical Telebusiness and the Telemarketeer
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Front Matter
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Back Matter
Keywords
About this book
More often, telesales is a 'bolt-on' activity to the sales department. Telemarketing is an add on task for the marketing or research department. Telemanagement is a responsibility given to someone already managing another business area. Telecommunications is a field entrusted mainly to computer professionals. Telestrategy is set only by those implementing or running dedicated 'call centres'. Combining these is a marriage normally contracted out to bureau's.
This book explains how to perform and achieve this combination in simple and practical terms.
About the author
Bibliographic Information
Book Title: Better Business by Phone
Book Subtitle: A Guide to Effective Telebusiness Management
Authors: Valerie O’Dea
DOI: https://doi.org/10.1007/978-1-349-14195-1
Publisher: Red Globe Press London
eBook Packages: Engineering, Engineering (R0)
Copyright Information: Macmillan Publishers Limited 1998
Edition Number: 1
Number of Pages: XIV, 234
Additional Information: Previously published under the imprint Palgrave
Topics: Coding and Information Theory, Management, Marketing