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Table of contents (10 chapters)
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Bibliographic Information
Book Title: Marketing in Evolution
Book Subtitle: Essays in Honour of Michael J. Baker
Editors: Susan A. Shaw, Neil Hood
DOI: https://doi.org/10.1007/978-1-349-14089-3
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1998
Hardcover ISBN: 978-0-333-66264-9Published: 02 July 1996
Softcover ISBN: 978-1-349-14091-6Published: 03 July 1996
eBook ISBN: 978-1-349-14089-3Published: 27 July 2016
Edition Number: 1
Number of Pages: XII, 227
Topics: Marketing