About this book
How do companies ensure that manufacturing strategies are supportive of markets? This book addresses these issues and shows, in detail, the way to develop a manufacturing strategy, to test market/manufacturing fit and to cope with the dynamic nature of today's markets. The rationale and concepts which underpin these approaches are explained at length. These, in turn, are the results of a programme of consultancy and research work in a wide variety of companies facing the pressures and problems of today while seeking solutions and approaches to successfully meet the needs of tomorrow.
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Macmillan Publishers Limited 1995
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