Pricing

Policies and Procedures

  • Nessim Hanna
  • H. Robert Dodge
Book

Table of contents

  1. Front Matter
    Pages i-xii
  2. Nessim Hanna, H. Robert Dodge
    Pages 1-13
  3. Nessim Hanna, H. Robert Dodge
    Pages 14-29
  4. Nessim Hanna, H. Robert Dodge
    Pages 30-38
  5. Nessim Hanna, H. Robert Dodge
    Pages 39-50
  6. Nessim Hanna, H. Robert Dodge
    Pages 51-65
  7. Nessim Hanna, H. Robert Dodge
    Pages 66-77
  8. Nessim Hanna, H. Robert Dodge
    Pages 78-95
  9. Nessim Hanna, H. Robert Dodge
    Pages 96-112
  10. Nessim Hanna, H. Robert Dodge
    Pages 113-132
  11. Nessim Hanna, H. Robert Dodge
    Pages 133-141
  12. Nessim Hanna, H. Robert Dodge
    Pages 142-154
  13. Nessim Hanna, H. Robert Dodge
    Pages 155-170
  14. Nessim Hanna, H. Robert Dodge
    Pages 171-185
  15. Nessim Hanna, H. Robert Dodge
    Pages 186-194
  16. Nessim Hanna, H. Robert Dodge
    Pages 195-211
  17. Back Matter
    Pages 213-216

About this book

Introduction

Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place.

Keywords

competition economic theory inflation life cycle manufacturing marketing pricing service success

Authors and affiliations

  • Nessim Hanna
    • 1
  • H. Robert Dodge
    • 2
  1. 1.Northern Illinois UniversityUSA
  2. 2.Department of MarketingEastern Michigan UniversityUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-349-13447-2
  • Copyright Information Nessim Hanna and H. Robert Dodge 1995
  • Publisher Name Palgrave, London
  • eBook Packages Palgrave History Collection
  • Print ISBN 978-1-349-13449-6
  • Online ISBN 978-1-349-13447-2
  • About this book