Financial Dimensions of Marketing

A Source Book - Volume Two

  • Richard M. S. Wilson
Book

Table of contents

  1. Front Matter
    Pages i-x
  2. Richard M. S. Wilson
    Pages 313-413
  3. Richard M. S. Wilson
    Pages 415-453
  4. Back Matter
    Pages 455-543

About this book

Keywords

business management marketing

Authors and affiliations

  • Richard M. S. Wilson
    • 1
  1. 1.University of SheffieldUK

Bibliographic information