Making Innovation Last: Volume 2

Sustainable Strategies for Long Term Growth

  • Hubert Gatignon
  • David Gotteland
  • Christophe Haon

Table of contents

  1. Front Matter
    Pages i-xix
  2. Organizational Processes for Innovations

    1. Front Matter
      Pages 1-1
    2. Hubert Gatignon, David Gotteland, Christophe Haon
      Pages 3-47
    3. Hubert Gatignon, David Gotteland, Christophe Haon
      Pages 49-98
    4. Hubert Gatignon, David Gotteland, Christophe Haon
      Pages 99-174
    5. Hubert Gatignon, David Gotteland, Christophe Haon
      Pages 175-208
  3. Launching Innovations in the Market

    1. Front Matter
      Pages 209-209
    2. Hubert Gatignon, David Gotteland, Christophe Haon
      Pages 211-271
    3. Hubert Gatignon, David Gotteland, Christophe Haon
      Pages 273-327
    4. Hubert Gatignon, David Gotteland, Christophe Haon
      Pages 329-376
    5. Hubert Gatignon, David Gotteland, Christophe Haon
      Pages 377-439
    6. Hubert Gatignon, David Gotteland, Christophe Haon
      Pages 441-444
  4. Back Matter
    Pages 445-456

About this book

Introduction

Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.

Keywords

creativity Diffusion innovation marketing organization organizations service strategy

Authors and affiliations

  • Hubert Gatignon
    • 1
  • David Gotteland
    • 2
  • Christophe Haon
    • 2
  1. 1.INSEADSorbonne UniversitésFrance
  2. 2.Grenoble Ecole de ManagementFrance

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-137-57264-6
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2016
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Business and Management
  • Print ISBN 978-1-349-56543-6
  • Online ISBN 978-1-137-57264-6
  • About this book