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Table of contents

  1. Front Matter
    Pages i-xxi
  2. Choon-Hwa Lim, Meena Chavan, Lucy Taksa
    Pages 23-52
  3. Rosina Márquez-Reiter, Sara Orthaber, Dániel Z. Kádár
    Pages 108-126
  4. Catherine Pereira, Anne Marie Zwerg-Villegas
    Pages 149-164
  5. Back Matter
    Pages 183-190

About this book

Introduction

International Management and Intercultural Communication consists of cases of direct observation and personal involvement in a wide variety of communication challenges in international management settings; and discusses them in terms of management theories. The cases explore interactions across national cultures and regional boundaries, demonstrating both traditional and unusual approaches to problems that sooner or later are likely to challenge all managers who operate internationally. The book is presented in two volumes. Volume 1 contains case studies concerning different aspects of international management and intercultural communication in business, marketing and politics. Volume 2 deals with cases of international management in social and educational settings.

Keywords

business China communication Cross Cultural Management diversity Expatriate Expatriates intercultural communication international management management marketing organization social media strategy

Editors and affiliations

  • Elizabeth Christopher
    • 1
  1. 1.Charles Sturt UniversityAustralia

Bibliographic information