Overview
Joanne Scheff Bernstein has worked/consulted for many major theater programs around the US such as the Illinois Symphony Orchestra, Chicago Opera Theater, the San Francisco Symphony, the San Francisco Opera, the San Francisco Ballet, and the American Conservatory Theater
Since the initial publication, the world of arts marketing has undergone many changes, especially with the boom of internet outreach and the necessity of a web presence
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Table of contents (18 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Reviews
'Bernstein's book is equally valuable to professional arts managers who are looking for solutions to their marketing problems as it is to students who want to learn arts marketing principles for the first time. But what makes this book unique is that Joanne truly believes in the fundamental greatness and power of the arts to positively affect the people and society. She challenges us to believe in it too, and then tells us how to effectively communicate that greatness to our potential audience.' Miho Ito, Arts Bridge, Inc. (Tokyo)
'The best 'crash course' in audience development in the arts there is. If you're a busy executive, you owe it to yourself to read it. You'll find compelling strategies and tried-and-true techniques, and you'll quickly see why this should be required reading for all new hires, as well as your Board. Don't reinvent the wheel find out what really works!' Eugene Carr, Founder & CEO, Patron Technology
'In this second edition of Standing Room Only, Bernstein includes a new paradigm for engaging consumers through social media, website development, online ticketing, blogs, email and mobile phone marketing. A compelling read and a global 'call to action' compulsory reading for all involved in marketing the arts.' Jennifer Radbourne, Emeritus Professor, Deakin University, Australia
'An extraordinary guide for every marketing manager who wants to develop arts audiences. Anyone interested in the value of marketing in the arts should not miss this book.' Lanfranco Li Cauli, Head of Marketing, Piccolo Teatro di Milano, Italy
'Having already devoured the first edition of Standing Room Only, there is a wealth of updated and new information in the second edition. A great guide to all aspects of marketing. It's like having your own consultant sitting on your bookshelf.' Andreas Mitisek, Artistic & General Director, Long Beach Opera / Chicago Opera Theater
About the author
Bibliographic Information
Book Title: Standing Room Only
Book Subtitle: Marketing Insights for Engaging Performing Arts Audiences
Authors: Joanne Scheff Bernstein
DOI: https://doi.org/10.1007/978-1-137-37569-8
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Nature America Inc. 2014
Hardcover ISBN: 978-1-137-28293-4Published: 12 May 2014
eBook ISBN: 978-1-137-37569-8Published: 30 June 2017
Edition Number: 2
Number of Pages: XII, 408
Topics: Marketing, Theatre and Performance Studies, Popular Science, general, Economics, general