Authors:
- Acknowledges the complex reality of strategy in the real world shows students the challenges they will encounter when implementing strategy in practice
Provides a solid theoretical grounding enables students to develop their own strategic approaches
Comprehensive and contemporary topic coverage reflects current trends in this constantly developing subject
Includes chapters on Implementation, Monitoring and Risk Assessment reflecting the critical role of these issues
Provides a wide range of international case examples from wellknown organizations in all regions of the world 60 Strategy in Action short case examples plus long case studies allows students to see how strategy is implemented in practice
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Table of contents (34 chapters)
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Front Matter
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Introducing Strategic Management
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Front Matter
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Strategic Environments and Competitive Advantage
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Front Matter
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Bringing it all Together
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Front Matter
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About this book
Each chapter starts with a Key Strategic Challenge and sets the scene of a case study which is resolved at the end of the chapter. The text includes more than sixty Strategy in Action short case examples to illustrate how organizations apply strategy in practice along with fifteen long case studies for detailed analysis. Strategic Projects and Exploring Further sections encourage readers to investigate the subject more in detail.
Strategic Management:
* Acknowledges the complex reality of strategy in the real world showing students the challenges they will encounter when implementing strategy in practice.
* Provides a solid theoretical grounding in the subject enabling students to develop their own strategic approaches.
* Offers comprehensive and contemporary topic coverage reflecting current trends such as globalization, co-operative strategy and performance measurement.
* Includes separate chapters on Implementation, Monitoring and Risk Assessment reflecting the critical role of these issues within organizations.
* Provides a wide range of international case examples from well-known organizations in all regions of the world allowing students to see how strategy is implemented in practice and reflecting the global nature of strategy for multinational corporations.
Integrated web packages include:
* FOR STUDENTS: Additional long case studies, integrating case study, links to further resources, searchable glossary.
* FOR INTRUCTORS: Suggested teaching pathways and key themes, additional case study questions, comments on exercises and assignments within the text, powerpoint lecture presentations.
Visit www.palgrave.com/business/white for more information.
About the author
Bibliographic Information
Book Title: Strategic Management
Authors: Colin White
DOI: https://doi.org/10.1007/978-0-230-55477-1
Publisher: Red Globe Press London
eBook Packages: Palgrave Social & Cultural Studies Collection, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2004
Edition Number: 1
Number of Pages: XXXVI, 840
Additional Information: Previously published under the imprint Palgrave
Topics: Business Strategy/Leadership