© 2006

Content Infrastructure Management

Results of an empirical study in the print industry

  • Authors

Table of contents

  1. Front Matter
    Pages I-XXI
  2. Pages 1-9
  3. Pages 187-189
  4. Back Matter
    Pages 191-246

About this book


Because of the increasing digitization and modularity of content media companies are challenged to exploit the gained degrees of freedom in the management of their most valuable asset. Opportunities abound - reutilizing, bundling and pushing content through diverse media channels leading to higher returns on investment. Although many studies have tackled the problem of properly allocating data, processing power or IT-related decision rights in the past, the topic of media content allocation has been neglected so far.

Taking into account strategic, organizational and technological factors Alexander Benlian explores the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness. These observed patterns or invariabilities may provide infrastructure managers with a benchmark against which to reassess the design of their own content allocation configuration. Aligned content infrastructures can be considered to dramatically increase the smoothness of content flows and to enhance production and bundling capabilities.


Content Management IT-Architektur IT-Infrastrukturentscheidung Integrationsamanagement Print-Verlag Publishing organization

About the authors

Dr. Alexander Benlian ist wissenschaftlicher Mitarbeiter von Prof. Dr. Thomas Hess am Institut für Wirtschaftsinformatik und Neue Medien der Universität München

Bibliographic information

  • Book Title Content Infrastructure Management
  • Book Subtitle Results of an empirical study in the print industry
  • Authors Alexander Benlian
  • DOI
  • Copyright Information Deutscher Universitäts-Verlag ∣ GWV Fachverlage GmbH, Wiesbaden 2006
  • Publisher Name DUV
  • eBook Packages Business and Economics Business and Management (R0)
  • Softcover ISBN 978-3-8350-0368-2
  • eBook ISBN 978-3-8350-5700-5
  • Edition Number 1
  • Number of Pages XXI, 246
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Media Management
    IT in Business
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