The Spread of Yield Management Practices

The Need for Systematic Approaches

  • Fabiola Sfodera

Table of contents

  1. Front Matter
    Pages I-XVI
  2. Some strategic aspects of a YMS implementation

    1. Bryn Parry, David McCaskey
      Pages 19-30
    2. Una McMahon Beattie, Adrian Palmer, Patrick McCole, Anthony Ingold
      Pages 55-63
    3. Paolo Desinano, Maria Stella Minuti, Emanuela Schiaffella
      Pages 65-78
  3. Yield management: new applications

  4. Information instruments for a YMS in the hospitality industry

About these proceedings


Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors. This book offers insights into the creation and implementation of a yield management system for such businesses and solutions to the organisational and managerial problems that its application entails. It is written by tourism researchers, entrepreneurs and tourism consultants as well as experts from software houses who have designed operational tools for a successful yield management.


Business Hotel Management Management Restaurant Restaurant Management Revenue Management Tourism Yield Management Yield Management System optimization organization

Authors and affiliations

  • Fabiola Sfodera
    • 1
  1. 1.Centro Italiano di Studi sul Turismo e sulla Promozione TuristicaSta. Maria degli Angeli — Assisi (PG)Italy

Bibliographic information