Overview
- One-stop-shop for people with a bright idea but little business experience
- Takes the entrepreneur-to-be by the hand in the challenging venture ahead of them
- Easy to read style with abundant use of examples, excercises, diagrams and checklists
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Table of contents (10 chapters)
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Front Matter
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Back Matter
Keywords
About this book
So your dream is to start your own business. But how do you know if it will work and how do you make it a reality?
Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an academic wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step-by-step, this inspiring and highly readable book covers how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise finance.
The case studies, practical exercises and tips in this book will help to demystify the process of starting a new business, give you the confidence to do it and greatly increase your chances of realising your dream.
Bibliographic Information
Book Title: Start-up
Book Subtitle: A Practical Guide to Starting and Running a New Business
Authors: Tom Harris
DOI: https://doi.org/10.1007/3-540-32982-X
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2006
Edition Number: 1
Number of Pages: VIII, 165
Number of Illustrations: 25 b/w illustrations
Topics: Entrepreneurship, Job Careers in Science and Engineering, The Computing Profession, Management, Marketing