Service Franchising

A Global Perspective

  • IlanĀ Alon

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Franchising Development

  3. Franchising Strategies and Types

    1. Front Matter
      Pages 77-77
    2. Ilan Alon, Ralph Drtina, James Gilbert
      Pages 79-91
    3. Ilan Alon, David McKee
      Pages 93-102
    4. James Johnson, Ilan Alon
      Pages 121-138
  4. Franchising in Emerging Markets

    1. Front Matter
      Pages 139-139
    2. Noora Anttonen, Mika Tuunanen, Ilan Alon
      Pages 141-163
    3. Ilan Alon, J. Mark Munoz
      Pages 165-188
    4. Igor Pavlin, Ilan Alon
      Pages 189-206
  5. Cases in International Franchising

    1. Front Matter
      Pages 207-207
    2. Ilan Alon
      Pages 209-225
    3. Ilan Alon
      Pages 243-247
  6. Back Matter
    Pages 249-264

About this book

Introduction

Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace.

Ilan Alon has made major contributions to the understanding of franchising, both through his own research and his compiling and study of the work of other leading researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world.

Keywords

Asia China Russia business marketing

Authors and affiliations

  • IlanĀ Alon
    • 1
  1. 1.Crummer Graduate School of ManagementRollins CollegeUSA

Bibliographic information

  • DOI https://doi.org/10.1007/0-387-28256-4
  • Copyright Information Springer Science+Business Media, Inc. 2006
  • Publisher Name Springer, Boston, MA
  • eBook Packages Business and Economics
  • Print ISBN 978-0-387-28182-7
  • Online ISBN 978-0-387-28256-5
  • About this book