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The Theory and Practice of Revenue Management

  • Kalyan T. Talluri
  • Garrett J. Van Ryzin

Part of the International Series in Operations Research & Management Science book series (ISOR, volume 68)

Table of contents

  1. Front Matter
    Pages i-xxxii
  2. Introduction

    1. Kalyan T. Talluri, Garrett J. Van Ryzin
      Pages 1-24
  3. Quantity-Based RM

    1. Front Matter
      Pages 25-25
    2. Kalyan T. Talluri, Garrett J. Van Ryzin
      Pages 27-80
    3. Kalyan T. Talluri, Garrett J. Van Ryzin
      Pages 81-127
    4. Kalyan T. Talluri, Garrett J. Van Ryzin
      Pages 129-172
  4. Price-based RM

    1. Front Matter
      Pages 173-173
    2. Kalyan T. Talluri, Garrett J. Van Ryzin
      Pages 175-239
    3. Kalyan T. Talluri, Garrett J. Van Ryzin
      Pages 241-297
  5. Common Elements

    1. Front Matter
      Pages 298-298
    2. Kalyan T. Talluri, Garrett J. Van Ryzin
      Pages 301-331
    3. Kalyan T. Talluri, Garrett J. Van Ryzin
      Pages 333-405
    4. Kalyan T. Talluri, Garrett J. Van Ryzin
      Pages 407-514
    5. Kalyan T. Talluri, Garrett J. Van Ryzin
      Pages 515-577
    6. Kalyan T. Talluri, Garrett J. Van Ryzin
      Pages 579-630
  6. Back Matter
    Pages 631-713

About this book

Introduction

Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. Over this same time period, academic and industry research on RM methodology has also grown rapidly. While the number of published papers on RM has increased in dramatic measures, there is still no book that comprehensively covers the field of RM. Such a book is a pressing need because:

Much of the "Institutional" knowledge of revenue management is relatively inaccessible to those outside the profession.

It is difficult to find the fundamental and seminal ideas in the literature because these ideas either do not appear in published journals or appear in relatively obscure sources.

The terminology, concepts, and notation need to be standardized, so the general reader can understand and apply the contributions in the RM literature.

The gap between practitioners and academics in the field needs to be closed.

THE THEORY AND PRACTICE OF REVENUE MANAGEMENT is a book that will meet these needs. It comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book’s purpose is to provide a comprehensive, accessible synthesis of the state-of-the-art in Revenue Management.

The audience for THE THEORY AND PRACTICE OF REVENUE MANAGEMENT is threefold: (1) It will be of use to the academic researchers now working in RM-related topics, as well as those who work in related areas (such as supply chain management), who seek a single-source accessible overview of the theory and practice components of RM. (2) For practitioners the book will serve as a single-source reference for the theory and application issues involved in RM. (3) Finally, there are a growing number of university and seminar courses specially focused on RM for which the book can serve as a core text.

Keywords

Import economics management pricing statistics

Authors and affiliations

  • Kalyan T. Talluri
    • 1
  • Garrett J. Van Ryzin
    • 2
  1. 1.Department of Economics and BusinessUniversitat Pompeu FabraBarcelona
  2. 2.Graduate School of BusinessColumbia UniversityNew York

Bibliographic information

  • DOI https://doi.org/10.1007/b139000
  • Copyright Information Springer-Verlag US 2004
  • Publisher Name Springer, Boston, MA
  • eBook Packages Springer Book Archive
  • Print ISBN 978-0-387-24376-4
  • Online ISBN 978-0-387-27391-4
  • Series Print ISSN 0884-8289
  • Series Online ISSN 2214-7934
  • Buy this book on publisher's site