Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)

  • Jaafar Pyeman
  • Wan Edura Wan Rashid
  • Azlina Hanif
  • Syed Jamal Abdul Nasir Syed Mohamad
  • Peck Leong Tan

Table of contents

  1. Front Matter
    Pages i-xii
  2. Entrepreneurship

    1. Front Matter
      Pages 1-1
    2. Nur Syahira Abd Latif, Azizan Abdullah, Nawawi Mohd Jan, Ahmad Shazeeer Mohamed Thaheer
      Pages 17-27
    3. Herwina Rosnan, Shamsul Baharin Saihani, Nuryusmawati Yusoff, Norzaidi Mohd Daud
      Pages 57-64
  3. Management and Marketing

    1. Front Matter
      Pages 65-65
    2. Syazliana Astrah Mohd Idris, Rabiah Abdul Wahab, Aini Jaapar
      Pages 127-137
    3. Mohd Raqib Zakariah, Sahidah Zakariah, Jaafar Pyeman
      Pages 139-150
    4. Nor Hazana Abdullah, Nor Aziati Hamid, Alina Shamsuddin, Eta Wahab
      Pages 151-160
    5. Mohd Akram Adnan, Mohd Akmal Suhaimi, Nor Izzah Zainuddin, Tuan Badrol Hisham Tuan Besar
      Pages 161-165
    6. Sharizan Sharkawi, Amina Josetta Kayani, Mazlina Ahmad Zayadah
      Pages 189-199

About these proceedings


The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference’s three main themes (management and marketing, economics and finance, and entrepreneurship) and present original papers contributed by researchers, scholars, professionals and postgraduate students. They address a range of disciplines that encompass each of the main themes. Using basic and applied research findings together with case studies they provide valuable information on current research trends in business management, international business, marketing, economics, finance, Islamic finance and economics, and entrepreneurship.


1st AAGBS International Conference on Business Management 2014 AiCoMB 2014 Applied management Bank management Banking and financial services marketing Branding Business Management Business ethics Capital markets Consumer behavior Corporate finance Corporate governance Economics and Finance Entrepreneurship Islamic entrepreneurship Islamic finance and economics Islamic insurance Management and Marketing UiTM Universiti Teknologi MARA

Editors and affiliations

  • Jaafar Pyeman
    • 1
  • Wan Edura Wan Rashid
    • 2
  • Azlina Hanif
    • 3
  • Syed Jamal Abdul Nasir Syed Mohamad
    • 4
  • Peck Leong Tan
    • 5
  1. 1.Universiti Teknologi MARAShah AlamMalaysia
  2. 2.Universiti Teknologi MARAShah AlamMalaysia
  3. 3.Universiti Teknologi MARAShah AlamMalaysia
  4. 4.Universiti Teknologi MARAShah AlamMalaysia
  5. 5.Universiti Teknologi MARAShah AlamMalaysia

Bibliographic information

  • DOI
  • Copyright Information Springer Science+Business Media Singapore 2016
  • Publisher Name Springer, Singapore
  • eBook Packages Business and Management
  • Print ISBN 978-981-287-425-2
  • Online ISBN 978-981-287-426-9
  • About this book