Digital Wine

How QR Codes Facilitate New Markets for Small Wine Industries

Authors:

ISBN: 978-981-287-058-2 (Print) 978-981-287-059-9 (Online)

Table of contents (12 chapters)

  1. Front Matter

    Pages i-vii

  2. No Access

    Chapter

    Pages 1-3

    Introduction: Free, Mobile, and Useful—the Rise and Rise of QR Codes

  3. QR Codes: Potential, Possibilities and Trajectories

    1. Front Matter

      Pages 5-5

    2. No Access

      Chapter

      Pages 7-19

      QR Codes and the Dialogue Between Analogue and Digital

    3. No Access

      Chapter

      Pages 21-27

      Form Follows Function: How to Use QR Codes

  4. From Push to Pull Media

    1. Front Matter

      Pages 29-29

    2. No Access

      Chapter

      Pages 31-38

      From Social Networking to Geosocial Networking

    3. No Access

      Chapter

      Pages 39-42

      Disintermediation and Reintermediation: From Professional to Amateur to Professional

    4. No Access

      Chapter

      Pages 43-52

      Social Networking: Moving Beyond Space and Time

  5. Integrating Wine Media

    1. Front Matter

      Pages 53-53

    2. No Access

      Chapter

      Pages 55-85

      QR Codes and Wine Media

    3. No Access

      Chapter

      Pages 87-96

      Mark(et)ing the Bottle: Using QR Codes to Build New Wine Regions

  6. New Zealand and the Potential of QR Codes in Regions and Small Nations

    1. Front Matter

      Pages 97-97

    2. No Access

      Chapter

      Pages 99-106

      World Famous in New Zealand

    3. No Access

      Chapter

      Pages 107-112

      100 % Pure New Zealand

    4. No Access

      Chapter

      Pages 113-124

      Creative Industries: A Pinot in One Hand, a Throttle in the Other

    5. No Access

      Chapter

      Pages 125-127

      Conclusion

  7. Back Matter

    Pages 129-135