National Image

China’s Communication of Cultural Symbols

  • Xiangfei Meng

About this book


This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its “black-and-white” tradition – calligraphy and painting – in the construction of a national image.


China’s Image National Image of China Cultural Symbols National Branding Communication of National Image International Relations

Authors and affiliations

  • Xiangfei Meng
    • 1
  1. 1.Shanghai International Studies UniversityHongkou, ShanghaiChina

Bibliographic information