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Marketing and Smart Technologies

Proceedings of ICMarkTech 2019

  • Álvaro Rocha
  • José Luís Reis
  • Marc K. Peter
  • Zorica Bogdanović
Conference proceedings

Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 167)

Table of contents

  1. Front Matter
    Pages i-xxvi
  2. Artur Strzelecki, Paulina Rutecka
    Pages 9-18
  3. Luísa Augusto, Sara Santos, Pedro Espírito Santo
    Pages 19-28
  4. Fernando Pinto Santos, Mafalda Nogueira
    Pages 29-37
  5. Teresa Guarda, Isabel Lopes, José Avelino Victor, Encarnación González Vázquez
    Pages 38-48
  6. Isabel Lopes, Teresa Guarda, José Avelino Victor, Encarnación González Vázquez
    Pages 49-58
  7. Filipa Jorge, Mário Sérgio Teixeira, Carlos Fonseca, Ricardo Jorge Correia, Ramiro Gonçalves
    Pages 78-87
  8. Ana Filipa Couto, Pedro Quelhas de Brito
    Pages 88-100
  9. Mariana Oliveira, Renata Barbosa, Alexandre Sousa
    Pages 112-124
  10. Joana Ferreira, Vitor Santos, Pedro Malta
    Pages 125-136
  11. Rita Silva, Ana Sampaio, Pedro Rodrigues
    Pages 137-145
  12. Jurgita Radzevičė, Jūratė Banytė
    Pages 146-155
  13. Amalia Hulubei (Georgescu), Silvia Avasilcai
    Pages 156-165
  14. Mirjana Stojanović, Marko Projović, Lazar Živojinović, Dušan Barać, Zorica Bogdanović
    Pages 178-189
  15. Daniel Fonseca, José Luís Reis, Sandrina Teixeira, Marc K. Peter
    Pages 190-201
  16. José Paulo Marques dos Santos, Hugo Ferreira, Joaquim Reis, Diana Prata, Sofia Pereira Simões, Inês Drummond Borges
    Pages 202-218
  17. António Coelho, Ana Sampaio, Pedro Rodrigues
    Pages 242-252
  18. Cátia Ramos, Ana Sampaio, Pedro Rodrigues
    Pages 253-267
  19. Isaac Aleixo, João Paulo Fernandes, Cláudia Jacy Barenco Abbas
    Pages 268-277
  20. Tiago Araújo, Beatriz Casais
    Pages 278-287
  21. Filip Filipović, Luka Baljak, Tamara Naumović, Aleksandra Labus, Zorica Bogdanović
    Pages 297-308
  22. Lei Zhang, Jun He, Zhenyu Yan, Wuyang Dai, Abhishek Pani
    Pages 309-320
  23. José-Luis Rodríguez-Sánchez, Nohora Mercado-Caruso, Amelec Viloria
    Pages 330-340
  24. Ricardo Cayolla, Sandra Loureiro, José Luís Reis
    Pages 341-349
  25. Susana Molina, Gina Parrales, Soraya Linzán, Arturo Clery
    Pages 350-362
  26. Sónia M. A. Morgado, Tiago Moniz, Sérgio Felgueiras
    Pages 363-376
  27. Helder Azeredo, José Luís Reis, Agostinho Sousa Pinto
    Pages 377-387
  28. Amelec Viloria, Jenny Paola Lis-Gutiérrez, Mercedes Gaitán-Angulo, Carmen Luisa Vásquez Stanescu, Tito Crissien
    Pages 388-397
  29. Juan de la Hoz Hernandez, Hugo Martinez Caraballo, Jairo Martinez Ventura, Hugo Hernandez Palma, Julio Cesar Mojica Herazo, Sandra Milena Acosta Orozco et al.
    Pages 398-405
  30. Francisca Castelo-Branco, José Luís Reis, José Carvalho Vieira, Ricardo Cayolla
    Pages 406-419
  31. João Carvalho, Sandrina Ribeiro, Marc K. Peter
    Pages 420-434
  32. Juan de la Hoz Hernandez, Hugo Martinez Caraballo, Jairo Martinez Ventura, Hugo Hernandez Palma, Julio Cesar Mojica Herazo, Sandra Milena Acosta Orozco et al.
    Pages 435-443
  33. Daniel Belanche, Luis V. Casaló, Carlos Flavián
    Pages 449-458

About these proceedings

Introduction

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

                                                                                                    

Keywords

Artificial Intelligence Virtual and Augmented Reality Business Intelligence Data Mining and Big Data Social Media and Networking Machine Learning Customer Data Management Neuromarketing Technologies

Editors and affiliations

  • Álvaro Rocha
    • 1
  • José Luís Reis
    • 2
  • Marc K. Peter
    • 3
  • Zorica Bogdanović
    • 4
  1. 1.DEI/FCTUCUniversity of CoimbraCoimbraPortugal
  2. 2.University Institute of Maia—ISMAIMaiaPortugal
  3. 3.FHNW School of BusinessFHNW University of Applied Sciences and ArtsOltenSwitzerland
  4. 4.Faculty of Organizational SciencesUniversity of BelgradeBelgradeSerbia

Bibliographic information