© 2019

Specialized Discourses and Their Readerships

  • David Banks
  • Emilia Di Martino

Part of the The M.A.K. Halliday Library Functional Linguistics Series book series (TMAKHLFLS)

About this book


This volume studies the relationship between the writers of specialized text and their readers in a broad range of settings, including research, popularization and education. It offers younger researchers an insight into the targeting process, helping them consider the impact their work can have, and showing them how to achieve greater exposure. Further, it offers an invaluable reflective instrument for beginning and experienced researchers, drawing on a veritable treasure trove of their colleagues’ experience. As such, it represents a way for researchers and students in linguistics and related disciplines to access issues from a different, insider perspective.

Reader targeting has become a very sophisticated process, with authors often addressing their potential readers even in video. Compared to other forms of writing, academic writing stands out because authors are, in the majority of cases, also consumers of the same type of products, which makes them excellent “targeters.” 


Specialised Discourse Scientific Discourse Academic Readership Reader Targeting Science Across Cultures

Editors and affiliations

  • David Banks
    • 1
  • Emilia Di Martino
    • 2
  1. 1.Faculté des Lettres et Sciences HumainesUniversité de Bretagne OccidentaleBrestFrance
  2. 2.Facoltà di LettereUniversità Suor Orsola BenincasaNapoliItaly

About the editors

David Banks is an Emeritus Professor at the Université de Bretagne Occidentale in France. He is former Head of the English Department, Director of ERLA (Equipe de Recherche en Linguistique Appliquée) and Chairman of AFLSF (Association Française de la Linguistique Systémique Fonctionnelle). He is the author or editor of 30 books and has published over 100 academic articles. His publication The Development of Scientific English, Linguistic Features and Historical Context (Equinox) won the ESSE Language and Linguistics Book Award in 2010. His research interests include the diachronic study of scientific text and the application of systemic functional linguistics to English and French.

Emilia Di Martino holds an MA in Education from the University of East Anglia, a PhD in English for Special Purposes from the University of Naples Federico II and is currently an Associate Professor of English Linguistics at Università Suor Orsola Benincasa, Naples (Italy). She is interested in a wide variety of topics, mostly focusing on the nexus of identity, language and power. She is a regular reviewer and sits on the advisory panel for a range of national and international journals. Her latest publication is a research monograph: Celebrity Accents and Public Identity Construction: Analyzing Geordie Stylizations (Routledge, 2019).  

Bibliographic information

  • Book Title Specialized Discourses and Their Readerships
  • Editors David Banks
    Emilia Di Martino
  • Series Title The M.A.K. Halliday Library Functional Linguistics Series
  • Series Abbreviated Title The M.A.K. Halliday Library Functional Linguistics Series
  • DOI
  • Copyright Information Springer Nature Singapore Pte Ltd. 2019
  • Publisher Name Springer, Singapore
  • eBook Packages Social Sciences Social Sciences (R0)
  • Hardcover ISBN 978-981-13-8156-0
  • Softcover ISBN 978-981-13-8159-1
  • eBook ISBN 978-981-13-8157-7
  • Series ISSN 2198-9869
  • Series E-ISSN 2198-9877
  • Edition Number 1
  • Number of Pages XV, 125
  • Number of Illustrations 15 b/w illustrations, 0 illustrations in colour
  • Topics Applied Linguistics
    Discourse Analysis
    Intercultural Communication
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