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Entering the Global Arena

Emerging States, Soft Power Strategies and Sports Mega-Events

  • Jonathan Grix
  • Paul Michael Brannagan
  • Donna Lee
Book

Part of the Mega Event Planning book series (MEGAEP)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Jonathan Grix, Paul Michael Brannagan, Donna Lee
    Pages 1-7
  3. Jonathan Grix, Paul Michael Brannagan, Donna Lee
    Pages 9-21
  4. Jonathan Grix, Paul Michael Brannagan, Donna Lee
    Pages 23-36
  5. Jonathan Grix, Paul Michael Brannagan, Donna Lee
    Pages 37-51
  6. Jonathan Grix, Paul Michael Brannagan, Donna Lee
    Pages 53-68
  7. Jonathan Grix, Paul Michael Brannagan, Donna Lee
    Pages 69-82
  8. Jonathan Grix, Paul Michael Brannagan, Donna Lee
    Pages 83-96
  9. Jonathan Grix, Paul Michael Brannagan, Donna Lee
    Pages 97-110
  10. Jonathan Grix, Paul Michael Brannagan, Donna Lee
    Pages 111-117

About this book

Introduction

Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states.

Sports mega-events, it is argued, can be understood as a key component in states’ ‘soft power’ strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept’s founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power ‘ideal type’ to aid researchers in understanding the strategies employed by states in advancing their interests.

Keywords

Sports Mega-Events Olympic Games Commonwealth games FIFA World Cup emerging states Winter Olympic Games Mega-Events and Globalization

Authors and affiliations

  • Jonathan Grix
    • 1
  • Paul Michael Brannagan
    • 2
  • Donna Lee
    • 3
  1. 1.Business and Law FacultyManchester Metropolitan UniversityManchesterUK
  2. 2.Business and Law FacultyManchester Metropolitan UniversityManchesterUK
  3. 3.Business and Law FacultyManchester Metropolitan UniversityManchesterUK

Bibliographic information