Table of contents
About this book
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.
The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
Big Data Data Analytics Tourism Research Business Innovation Smart Tourism Co-creation Open Innovation Co-production Crowdsourcing Geo-fencing Search Marketing Customer Relationship Marketing Market Segmentation Marketing Mix Optimisation Internet of Things Market Research Netnography Sentiment Analysis Text Analysis User-generated Content