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Travel Behaviour Modification (TBM) Program for Adolescents in Penang Island

Intervention Ideas to Promote Sustainable Transport

  • Nur Sabahiah Abdul Sukor
  • Nur Khairiyah Basri

Part of the SpringerBriefs on Case Studies of Sustainable Development book series (BRIEFSCSSD)

Table of contents

  1. Front Matter
    Pages i-xv
  2. Nur Sabahiah Abdul Sukor, Nur Khairiyah Basri
    Pages 1-4
  3. Nur Sabahiah Abdul Sukor, Nur Khairiyah Basri
    Pages 5-11
  4. Nur Sabahiah Abdul Sukor, Nur Khairiyah Basri
    Pages 13-25
  5. Nur Sabahiah Abdul Sukor, Nur Khairiyah Basri
    Pages 27-37
  6. Nur Sabahiah Abdul Sukor, Nur Khairiyah Basri
    Pages 39-68

About this book

Introduction

This book discusses the potential of travel behaviour modification (TBM) as a persuasive tool to promote low-carbon mobility among adolescents on Penang Island by highlighting the role of bus usage in a sustainable urban lifestyle. The participants of the Reduce Carbon Footprint Campaign, which aimed to create sustainable transport and pro-environmental awareness among adolescents, were recruited from secondary schools on Penang Island. Campaign materials, such as bus routes maps and discount travel cards for students, were provided by Rapid Penang, the leading bus operator in Penang. The campaign also involved several intervention programmes, including motivational sessions and classes for travel journey planning.

Keywords

Low carbon mobility Carbon Footprint Environmental awareness in adolescents Sustainable urban lifestyle Sustainable transport Rapid Penang

Authors and affiliations

  • Nur Sabahiah Abdul Sukor
    • 1
  • Nur Khairiyah Basri
    • 2
  1. 1.School of Civil EngineeringUniversiti Sains MalaysiaNibong Tebal, PenangMalaysia
  2. 2.School of Civil EngineeringUniversiti Sains MalaysiaNibong Tebal, PenangMalaysia

Bibliographic information

  • DOI https://doi.org/10.1007/978-981-13-2505-2
  • Copyright Information The Author(s) 2019
  • Publisher Name Springer, Singapore
  • eBook Packages Earth and Environmental Science
  • Print ISBN 978-981-13-2504-5
  • Online ISBN 978-981-13-2505-2
  • Series Print ISSN 2196-7830
  • Series Online ISSN 2196-7849
  • Buy this book on publisher's site