Understanding the Role of Business Analytics

Some Applications

  • Hardeep Chahal
  • Jeevan Jyoti
  • Jochen Wirtz

Table of contents

  1. Front Matter
    Pages i-xv
  2. Hardeep Chahal, Jeevan Jyoti, Jochen Wirtz
    Pages 1-8
  3. Arif Ahmad Wani, S. M. Imamul Haque, Shahid Hamid Raina
    Pages 45-64
  4. Rahul S. Mor, Swatantra Kumar Jaiswal, Sarbjit Singh, Arvind Bhardwaj
    Pages 87-117

About this book


This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the systematic approach followed in applying the data analytical techniques; and also analyses how these techniques are effective in decision-making in different contexts. Especially, the application of regression modeling, financial modelling, multi-group modeling, cluster analysis, and sentiment analysis will help the readers in understanding critical business scenarios in the best possible way, and which later can help them in arriving at best solution for the business related problems. The individual chapters will help the readers in understanding the role of specific data analytic tools and techniques in resolving business operational issues experienced in manufacturing and service organisations in India and in developing countries.  

The book offers a relevant resource that will help readers in the application and interpretation of data analytical statistical practices relating to emerging issues like customer experience, marketing capability, quality of manufactured products, strategic orientation, high-performance human resource policy, employee resilience, financial resources, etc.  This book will be of interest to a professional audience that include  practitioners, policy makers, NGOs, managers and employees as well as academicians, researchers and students.


Business Analytics Structural Equation Modeling Predictive Modelling Data Mining HR Analytics Business Applications

Editors and affiliations

  • Hardeep Chahal
    • 1
  • Jeevan Jyoti
    • 2
  • Jochen Wirtz
    • 3
  1. 1.Department of CommerceUniversity of JammuJammuIndia
  2. 2.Department of CommerceUniversity of JammuJammuIndia
  3. 3.Department of MarketingNational University of SingaporeSingaporeSingapore

Bibliographic information