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Sustainable Fashion: Consumer Awareness and Education

  • Subramanian Senthilkannan Muthu

Part of the Textile Science and Clothing Technology book series (TSCT)

Table of contents

About this book

Introduction

This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.

Keywords

Customer-centric sustainability Sustainable apparel Wash cycle Life cycle impacts Wash temperature Sustainable fashion Customer/consumer awareness in fashion

Editors and affiliations

  • Subramanian Senthilkannan Muthu
    • 1
  1. 1.Hong KongHong Kong

Bibliographic information

  • DOI https://doi.org/10.1007/978-981-13-1262-5
  • Copyright Information Springer Nature Singapore Pte Ltd. 2019
  • Publisher Name Springer, Singapore
  • eBook Packages Engineering
  • Print ISBN 978-981-13-1261-8
  • Online ISBN 978-981-13-1262-5
  • Series Print ISSN 2197-9863
  • Series Online ISSN 2197-9871
  • Buy this book on publisher's site