© 2018

Asian Qualitative Research in Tourism

Ontologies, Epistemologies, Methodologies, and Methods

  • Paolo Mura
  • Catheryn Khoo-Lattimore

Part of the Perspectives on Asian Tourism book series (PAT)

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Paolo Mura, Catheryn Khoo-Lattimore
    Pages 1-20
  3. The Move Away Towards an Asian Research Paradigm

  4. Researching the Asian Way: Methodologies and Methods

  5. Asian Introspection and Reflexivity in Research

About this book


This book explores the ontologies, epistemologies, methodologies, and methods that inform tourism qualitative research conducted either by Asian scholars or non-Asian scholars focusing on Asia. In addition to providing a platform for researchers to publish their qualitative journeys, it aims to encourage further Asian qualitative tourism research production.

The book not only includes chapters from Asian scholars but also non-Asian tourism researchers with a focus on Asia, as their chapters are crucial to represent the multiplicity of realities constituting ‘Asia’. It is of interest to the whole tourism academic community as it provides novel methodological insights from a non-Western perspective, which at the moment are often silenced by dominant (Western) voices.


Qualitative tourism research Asia Asian research paradigms Research methodology Critical turn in tourism studies Hopeful tourism Academy of hope Ethnographic fieldwork Critical theory Non-positivist paradigm Autoethnography Narrative analysis Interpretive methodology Reflexive methodology Research paradigm Research method Research ethics Grounded theory methodology

Editors and affiliations

  • Paolo Mura
    • 1
  • Catheryn Khoo-Lattimore
    • 2
  1. 1.Taylor’s UniversitySubang JayaMalaysia
  2. 2.Griffith UniversityNathanAustralia

About the editors

Paolo Mura is Senior Lecturer and Programme Director of the Postgraduate Programmes, Graduate School of Hospitality and Tourism, Taylor's University, Selangor, Malaysia. His research interests include tourist behaviour, gender and tourism, and qualitative tourism research.

Catheryn Khoo-Lattimore is Senior Lecturer in the Department of Tourism, Sport and Hotel Management, Griffith University, Queensland, Australia. She is a Networking Committee Member of the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) and is on the executive committee for the Council for Australasian Tourism and Hospitality Education (CAUTHE). She researches emerging trends in women and family travel and tourism, as well as consumer behaviour (tourists and guests), services marketing, and qualitative research methods.

Bibliographic information

  • Book Title Asian Qualitative Research in Tourism
  • Book Subtitle Ontologies, Epistemologies, Methodologies, and Methods
  • Editors Paolo Mura
    Catheryn Khoo-Lattimore
  • Series Title Perspectives on Asian Tourism
  • Series Abbreviated Title Perspectives on Asian Tourism
  • DOI
  • Copyright Information Springer Nature Singapore Pte Ltd. 2018
  • Publisher Name Springer, Singapore
  • eBook Packages Business and Management Business and Management (R0)
  • Hardcover ISBN 978-981-10-7490-5
  • Softcover ISBN 978-981-13-3956-1
  • eBook ISBN 978-981-10-7491-2
  • Series ISSN 2509-4203
  • Series E-ISSN 2509-4211
  • Edition Number 1
  • Number of Pages XVIII, 311
  • Number of Illustrations 4 b/w illustrations, 0 illustrations in colour
  • Topics Tourism Management
    Research Methodology
    Asian Culture
  • Buy this book on publisher's site