Contemporary Case Studies on Fashion Production, Marketing and Operations
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Part of the Springer Series in Fashion Business book series (SSFB)
Table of contents
About this book
Introduction
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Keywords
Case Studies in Fashion Business Contemporary Practices in Fashion Industry Sustainable Practices in Fashion Business Branding and Internationalization of Fashion Brands Retail Operations in Fashion Business
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Bibliographic information
- DOI https://doi.org/10.1007/978-981-10-7007-5
- Copyright Information Springer Nature Singapore Pte Ltd. 2018
- Publisher Name Springer, Singapore
- eBook Packages Business and Management
- Print ISBN 978-981-10-7006-8
- Online ISBN 978-981-10-7007-5
- Series Print ISSN 2366-8776
- Series Online ISSN 2366-8784
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