Market Research

The Process, Data, and Methods Using Stata

  • Erik Mooi
  • Marko Sarstedt
  • Irma Mooi-Reci

Part of the Springer Texts in Business and Economics book series (STBE)

Table of contents

  1. Front Matter
    Pages i-xx
  2. Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
    Pages 1-9
  3. Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
    Pages 11-25
  4. Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
    Pages 27-50
  5. Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
    Pages 51-93
  6. Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
    Pages 95-152
  7. Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
    Pages 153-214
  8. Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
    Pages 215-263
  9. Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
    Pages 265-311
  10. Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
    Pages 313-366
  11. Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
    Pages 367-390
  12. Back Matter
    Pages 391-416

About this book

Introduction

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. 

The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

Keywords

market research quantitative methods Stata research design data management marketing research regression analysis factor analysis cluster analysis hypothesis testing analysis of variance social research design exploratory research descriptive research causal research data collection secondary data descriptive statistics market research methods marketing

Authors and affiliations

  • Erik Mooi
    • 1
  • Marko Sarstedt
    • 2
  • Irma Mooi-Reci
    • 3
  1. 1.Department of Management and MarketingUniversity of MelbourneParkvilleAustralia
  2. 2.Chair of MarketingOtto-von-Guericke-UniversityMagdeburgGermany
  3. 3.School of Social and Political SciencesUniversity of MelbourneParkvilleAustralia

Bibliographic information

  • DOI https://doi.org/10.1007/978-981-10-5218-7
  • Copyright Information Springer Nature Singapore Pte Ltd. 2018
  • Publisher Name Springer, Singapore
  • eBook Packages Business and Management
  • Print ISBN 978-981-10-5217-0
  • Online ISBN 978-981-10-5218-7
  • Series Print ISSN 2192-4333
  • Series Online ISSN 2192-4341
  • About this book