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Business Trends in the Digital Era

Evolution of Theories and Applications

  • Xiaoming Zhu
  • Bingying Song
  • Yingzi Ni
  • Yifan Ren
  • Rui Li

Table of contents

  1. Front Matter
    Pages i-xxviii
  2. Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 1-22
  3. Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 23-42
  4. Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 43-61
  5. Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 63-82
  6. Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 83-103
  7. Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 105-121
  8. Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 123-141
  9. Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 143-159
  10. Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 161-190
  11. Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 191-212
  12. Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 213-225
  13. Back Matter
    Pages 227-230

About this book

Introduction

This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models.

In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story.

The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S&T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.

Keywords

Big Data Cloud Computing Platform Mobile Internet Software-defined Anything Outsourcing and Crowdsourcing Driven by Demand Long Tail Market Digital Finance O2O Model

Authors and affiliations

  • Xiaoming Zhu
    • 1
  • Bingying Song
    • 2
  • Yingzi Ni
    • 3
  • Yifan Ren
    • 4
  • Rui Li
    • 5
  1. 1.China Europe Int’l Business SchoolChina
  2. 2.Shanghai Bright Investment Management CoShanghaiChina
  3. 3.Shanghai Institute of Digitalization andShanghaiChina
  4. 4.Shanghai Institute of Digitalization andShanghaiChina
  5. 5.Shanghai International Studies UniversitShanghaiChina

Bibliographic information

  • DOI https://doi.org/10.1007/978-981-10-1079-8
  • Copyright Information Shanghai Jiao Tong University Press and Springer Science+Business Media Singapore 2016
  • Publisher Name Springer, Singapore
  • eBook Packages Business and Management
  • Print ISBN 978-981-10-1078-1
  • Online ISBN 978-981-10-1079-8
  • Buy this book on publisher's site