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© 2016

e-Consumers in the Era of New Tourism

  • Erkan Sezgin
Book

Part of the Managing the Asian Century book series (MAAC)

Table of contents

  1. Front Matter
    Pages i-x
  2. İnci Oya Coşkun, Hakan Yılmaz
    Pages 1-12
  3. Hakan Yılmaz, Serkan Olgaç
    Pages 13-33
  4. Gökçe Yüksek, Özen Kırant Yozcu
    Pages 35-51
  5. Hakan Yılmaz, İnci Oya Coşkun
    Pages 53-71
  6. Sean Archie I. Urriza, Maden R. Ferrer, Niña Jonessa Dizer, Ellenita R. Red
    Pages 103-122
  7. Erkan Sezgin, Semra Gunay Aktaş
    Pages 123-135
  8. Back Matter
    Pages 137-139

About this book

Introduction

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

Keywords

3C: Crowdsourcing, Collaboration and Co-Creation New marketing communication in tourism: Gamification Outdoor: an individualized tourism product in the new media The Role of Social Media on Tourism Consumer Acculturation e-consumers of new tourism

Editors and affiliations

  • Erkan Sezgin
    • 1
  1. 1.Anadolu UniversityEskisehirTurkey

About the editors

Erkan Sezgin, PhD. received his graduate and PhD degrees from the Tourism Management faculty of Anadolu University. Erkan Sezgin specializes in information communication technology applications concerning tourism, as well as the travel business and airline industry. His research, consisting mainly of journal articles and conference papers, focuses on corporate branding and information technologies, primarily of travel and airline companies. He is currently Associate Professor and Deputy Dean of Tourism in the Faculty at Anadolu University.

Bibliographic information

  • Book Title e-Consumers in the Era of New Tourism
  • Editors Erkan Sezgin
  • Series Title Managing the Asian Century
  • Series Abbreviated Title Managing the Asian Century
  • DOI https://doi.org/10.1007/978-981-10-0087-4
  • Copyright Information Springer Science+Business Media Singapore 2016
  • Publisher Name Springer, Singapore
  • eBook Packages Business and Management Business and Management (R0)
  • Hardcover ISBN 978-981-10-0085-0
  • eBook ISBN 978-981-10-0087-4
  • Series ISSN 2364-5857
  • Series E-ISSN 2364-5865
  • Edition Number 1
  • Number of Pages X, 139
  • Number of Illustrations 12 b/w illustrations, 5 illustrations in colour
  • Topics Tourism Management
    e-Business/e-Commerce
    Marketing
  • Buy this book on publisher's site