Book 2015

International Handbook of Semiotics

Editors:

ISBN: 978-94-017-9403-9 (Print) 978-94-017-9404-6 (Online)

Table of contents (62 chapters)

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  1. Front Matter

    Pages i-xv

  2. Historical and Conceptual Foundations of Semiotics

    1. Front Matter

      Pages 27-27

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      Chapter

      Pages 1-25

      Apologia

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      Chapter

      Pages 29-113

      Semiotics “Today”: The Twentieth-Century Founding and Twenty-First-Century Prospects

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      Chapter

      Pages 115-123

      Maps, Diagrams, and Signs: Visual Experience in Peirce’s Semiotics

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      Chapter

      Pages 125-134

      Semiotics as an Interdisciplinary Science

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      Chapter

      Pages 135-180

      The Semiotic Paradigm View of Theoretical Semiotics

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      Chapter

      Pages 181-199

      Visions of the Other and Free Indirect Speech in Artistic Discourse: Bakhtin, Pasolini, and Deleuze

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      Chapter

      Pages 201-215

      C. S. Peirce and Intersemiotic Translation

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      Chapter

      Pages 217-235

      Welby’s Significs, Its Developments and International Ramifications

  3. Language, Literature and Semiotics

    1. Front Matter

      Pages 237-237

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      Chapter

      Pages 239-264

      Crafting the Literature of Semiotic Possibility: From the Metaphysical to the Detective Story in The Name of the Rose

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      Chapter

      Pages 265-279

      The Emergence of “Atomodoxy” in Cold War Rhetoric and Science Fiction Narratives: Fear, Threats, and the Duties of Citizenship in an Atomic Age

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      Chapter

      Pages 281-290

      The Semiotics of “Monk” Rehearsals: A Weaving of Two Texts

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      Chapter

      Pages 291-301

      Deviant Orthography

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      Chapter

      Pages 303-320

      Semiotics of Translation: An Interdisciplinary Approach to Translation

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      Chapter

      Pages 321-338

      Inter-semiotic Translation and Transfer Theory in Cinematic/Audiovisual Adaptations of Greek Drama

  4. Media, Communications, and Semiotics

    1. Front Matter

      Pages 339-339

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      Chapter

      Pages 341-368

      The Brand as an Economic Value and a Sign: Positioning as an Instrument for Creating Market Distinctions

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      Chapter

      Pages 369-376

      Understanding the Codes and Assumptions of New Media

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      Chapter

      Pages 377-388

      The Semiotics of Innovation

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      Chapter

      Pages 389-415

      Multimodal Digital Humanities

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      Chapter

      Pages 417-483

      Semiotics of Photography: The State of the Art

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      Chapter

      Pages 485-502

      The Semiotics of the Mass Media

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