Introduction to Mathematical Models in Market and Opinion Research

With Practical Applications, Computing Procedures, and Estimates of Computing Requirements

  • Authors
  • Theodor Harder

Part of the International Studies in Economics and Econometrics book series (ISEE, volume 1)

Table of contents

  1. Front Matter
    Pages I-IX
  2. Theodor Harder
    Pages 1-5
  3. Theodor Harder
    Pages 6-59
  4. Theodor Harder
    Pages 60-104
  5. Theodor Harder
    Pages 105-157
  6. Theodor Harder
    Pages 158-192
  7. Back Matter
    Pages 193-194

About this book


In the introduction to his book Dr. Harder has very clearly described its purpose and organization. I only want to add for the English-speaking reader a few words on the place the present text is likely to have in the cur­ rent literature. At first Dr. Harder's undertaking might come as a surprise. Only a few years ago, Zeisel's Say it with Figures gave the market research practi­ tioner some ideas of how simple figures and tables could be successfully employed; Langhoff's publication for the American Marketing Associa­ tion presented some pertinent mathematical models in the most elemen­ tary form; why should a German author believe he can already introduce us to serious mathematical procedures for use in product management and advertising? After reading the book, incredulity turns into pleasure because of the skill with which the author has pursued his task. As a matter of fact, the book can serve two audiences who at first glance might appear to have quite opposing interests. For the mathematically trained market re­ searcher, the book has the marked advantage of combining a variety of ap­ proaches not ordinarily mixed in one volume. If the market researcher be­ gan as an economist he is already familiar with difference equations and time series analysis; if he moved in from psychology, he is already ac­ quainted with factor analysis. But as he reads this book, he finds the two worlds well integrated.


Markov chain forecasting optimization regression time series time series analysis

Bibliographic information

  • DOI
  • Copyright Information Springer Science+Business Media B.V. 1969
  • Publisher Name Springer, Dordrecht
  • eBook Packages Springer Book Archive
  • Print ISBN 978-94-010-3398-5
  • Online ISBN 978-94-010-3396-1
  • Series Print ISSN 0924-5170
  • Buy this book on publisher's site