Environmental Communication. Second Edition

Skills and Principles for Natural Resource Managers, Scientists, and Engineers.

  • Richard R. Jurin
  • Donny Roush
  • K. Jeffrey Danter

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Principles of Environmental Communication

    1. Front Matter
      Pages 1-1
    2. Richard R. Jurin, Donny Roush, Jeff Danter
      Pages 3-25
    3. Richard R. Jurin, Donny Roush, Jeff Danter
      Pages 27-39
    4. Richard R. Jurin, Donny Roush, Jeff Danter
      Pages 41-62
    5. Richard R. Jurin, Donny Roush, Jeff Danter
      Pages 63-72
  3. Communication Planning

    1. Front Matter
      Pages 74-74
    2. Richard R. Jurin, Donny Roush, Jeff Danter
      Pages 75-82
    3. Richard R. Jurin, Donny Roush, Jeff Danter
      Pages 83-105
    4. Richard R. Jurin, Donny Roush, Jeff Danter
      Pages 107-121
    5. Richard R. Jurin, Donny Roush, Jeff Danter
      Pages 123-133
    6. Richard R. Jurin, Donny Roush, Jeff Danter
      Pages 135-155
  4. Skills Building and Practical Applications

    1. Front Matter
      Pages 158-158
    2. Richard R. Jurin, Donny Roush, Jeff Danter
      Pages 159-175
    3. Richard R. Jurin, Donny Roush, Jeff Danter
      Pages 177-187
    4. Richard R. Jurin, Donny Roush, Jeff Danter
      Pages 189-203
    5. Richard R. Jurin, Donny Roush, Jeff Danter
      Pages 205-219
    6. Richard R. Jurin, Donny Roush, Jeff Danter
      Pages 221-230
    7. Richard R. Jurin, Donny Roush, Jeff Danter
      Pages 231-245
    8. Richard R. Jurin, Donny Roush, Jeff Danter
      Pages 247-255

About this book

Introduction

Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner.

"This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan.

"All environmental education professionals agree that the practice of good communications is essential for the success of any program.  This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan

Keywords

Communication Environment Marketing Media Planning Skills environmental education

Authors and affiliations

  • Richard R. Jurin
    • 1
  • Donny Roush
    • 2
  • K. Jeffrey Danter
    • 3
  1. 1.School of Biological Sciences, Dept. BiologyUniversity of Northern ColoradoGreeleyUSA
  2. 2.Odyssey SchoolDenverUSA
  3. 3.The Nature Conservancy- Chapter OfficeAltamonte SpringsUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-90-481-3987-3
  • Copyright Information Springer Science+Business Media B.V. 2010
  • Publisher Name Springer, Dordrecht
  • eBook Packages Earth and Environmental Science
  • Print ISBN 978-90-481-3986-6
  • Online ISBN 978-90-481-3987-3
  • About this book