Book 2014

Implementing Corporate Social Responsibility

Indian Perspectives

Editors:

ISBN: 978-81-322-1652-0 (Print) 978-81-322-1653-7 (Online)

Table of contents (14 chapters)

  1. Front Matter

    Pages i-xx

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    Chapter

    Pages 1-18

    Measuring Performance of Corporate Social Initiatives: Some Methodological Issues

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    Chapter

    Pages 19-29

    Implementing Corporate Social Responsibility in India: Issues and the Beyond

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    Chapter

    Pages 31-44

    Analyzing Capacity Development Approaches in CSR Implementation and Their Societal Impact: A Case Study of ITC’s E-Choupal

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    Chapter

    Pages 45-62

    “Good Business Versus Being Good In Business”—Relationship Between Financial Performance and Corporate Social Responsibility in India

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    Chapter

    Pages 63-83

    Communication of Corporate Social Responsibility on the Internet: a Study of Selected Private Sector Companies in India

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    Chapter

    Pages 85-100

    Corporate Social Responsibility (CSR) and Entrepreneurship in India: Exploring the Landscape of Possibilities

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    Chapter

    Pages 101-110

    Shopping for CSR: An Indian Perspective of Implementing CSR in Retail

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    Chapter

    Pages 111-127

    Corporate Social Responsibility in Indian Banking Sector: A Critical Analysis

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    Chapter

    Pages 129-137

    Social Responsibility and the Indian Entrepreneur

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    Chapter

    Pages 139-150

    Integrating CSR and its Sustainability into Management Education: The GITAM-SIFE Model

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    Chapter

    Pages 151-165

    Issues in Implementing CSR: An Indian Perspective

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    Chapter

    Pages 167-183

    Measuring Effectiveness of CSR Program: A Case Study of Tata Power Co. Ltd

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    Chapter

    Pages 185-198

    Corporate Social Responsibility and Community Development in Assam: A Case Study of Oil India Limited

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    Chapter

    Pages 199-210

    Shilpa Gurukula: A Novel CSR Initiative