Innovation By Design

Lessons from Post Box Design & Development

  • Battula Kalyana Chakravarthy
  • Janaki Krishnamoorthi

Table of contents

  1. Front Matter
    Pages i-xvii
  2. The Cause

    1. Front Matter
      Pages 1-1
    2. Battula Kalyana Chakravarthy, Janaki Krishnamoorthi
      Pages 3-6
    3. Battula Kalyana Chakravarthy, Janaki Krishnamoorthi
      Pages 7-10
  3. The Context

    1. Front Matter
      Pages 11-11
    2. Battula Kalyana Chakravarthy, Janaki Krishnamoorthi
      Pages 13-20
  4. The Comprehension

    1. Front Matter
      Pages 21-21
    2. Battula Kalyana Chakravarthy, Janaki Krishnamoorthi
      Pages 23-29
  5. The Check

    1. Front Matter
      Pages 31-31
    2. Battula Kalyana Chakravarthy, Janaki Krishnamoorthi
      Pages 33-35
  6. The Conception

    1. Front Matter
      Pages 37-37
    2. Battula Kalyana Chakravarthy, Janaki Krishnamoorthi
      Pages 39-46
    3. Battula Kalyana Chakravarthy, Janaki Krishnamoorthi
      Pages 47-51
  7. The Crafting

    1. Front Matter
      Pages 53-53
    2. Battula Kalyana Chakravarthy, Janaki Krishnamoorthi
      Pages 55-59
    3. Battula Kalyana Chakravarthy, Janaki Krishnamoorthi
      Pages 61-63
    4. Battula Kalyana Chakravarthy, Janaki Krishnamoorthi
      Pages 65-71
    5. Battula Kalyana Chakravarthy, Janaki Krishnamoorthi
      Pages 73-80
  8. The Connection

    1. Front Matter
      Pages 81-81
    2. Battula Kalyana Chakravarthy, Janaki Krishnamoorthi
      Pages 83-86

About this book

Introduction

The book provides an in-depth knowledge on how a product is designed and developed by Product Designers. This has been achieved through a case study of one product – the Post Box. This product was chosen for the study primarily due to its simple and non-technical nature as that would make it easy for the readers to comprehend the design process. At the same time the Post Box posed all the challenges a designer would face while creating a new product.

Through a step by step process the book gradually takes the reader through the design and development journey – right from understanding the product, identifying the user need through market research, comprehending client’s brief, generating product ideas and concepts to development of prototype, manufacturing and final performance of the product. The book illustrates the stages in the design process that lead to innovation which is applicable to all types of products.

To make the book more stimulating, interesting facts, figures and pictures on related issues like origin and evolution of Post Boxes in India and abroad are included. They are presented separately in boxes and columns without interrupting the flow of the core subject matter. The narrative and the language is simple and lucid and possibly balanced with a vivid formatting and layout that is easy on the eye.

Dr. B. K. Chakravarthy is a Professor in Product Innovation at the Industrial Design Centre (IDC), IIT Bombay. He has facilitated innovation initiatives in diverse contexts across several reputed organisations and has brought in the industry perspective to classrooms. To promote innovation in a sustained manner in both the academic and industry circles he established the Shenoy Innovation Studio at IDC with a mandate to humanise technology.

Ms. Janaki Krishnamoorthi is a Freelance Journalist based in Mumbai. She has been writing for over three decades on various topics including product design in several leading newspapers and magazines like the Times of India, Indian Express, Construction World and Infrastructure Today.

Keywords

Design Methodologies Idea Generation Innovation Processes New Materials and Manufacturing Product Development

Authors and affiliations

  • Battula Kalyana Chakravarthy
    • 1
  • Janaki Krishnamoorthi
    • 2
  1. 1., Industrial Design CentreIndian Institute of Technology BombayMumbaiIndia
  2. 2.MumbaiIndia

Bibliographic information

  • DOI https://doi.org/10.1007/978-81-322-0901-0
  • Copyright Information Springer India 2013
  • Publisher Name Springer, India
  • eBook Packages Engineering
  • Print ISBN 978-81-322-0900-3
  • Online ISBN 978-81-322-0901-0
  • About this book