Indian Life and Health Insurance Industry

A Marketing Approach

  • Authors
  • Novi Dewan

Table of contents

  1. Front Matter
    Pages I-XVIII
  2. Pages 45-99
  3. Pages 101-142
  4. Pages 143-150
  5. Back Matter
    Pages 151-168

About this book


Due to its massive population, sound economic fundamentals, dynamic improvements in the insurance regulatory framework and an increasing awareness amongst Indians about the relevance of insurances, India offers extensive opportunities for market entry and expansion in the insurance industry.

"The book reveals insightful ideas about the Indian insurance industry along with a discussion on the best practices of the marketing mix. Novi's impressive thesis, which forms the basis of this book, prompted me to contribute to her research with an India perspective. I am sure that this book will be an important reference material for emerging markets with similar growth dynamics."

Trevor Bull,
Managing Director
Tata AIG Life Insurance Company Ltd.

“The analysis presented stands out by being based on a thorough understanding of India and the life and health insurance industry investigated.”

Professor Dr. Martin Fassnacht
Associate Dean and Endowed Chair of Marketing
WHU – Otto Beisheim School of Management

“Only very few insurance companies really follow a strong market-driven approach. I consider this book a must-read for insurance executives, not only for those who are interested in the Indian market but for all of those who want to instil more market-orientation into their organisations.”

Dr. Dirk Schmidt-Gallas
Partner and Global Head of Insurance
Simon-Kucher & Partners


Best Practices Emerging Markets Versicherung Versicherungen economy growth insurance marketing

Bibliographic information

  • DOI
  • Copyright Information Betriebswirtschaftlicher Verlag Dr.Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2008
  • Publisher Name Gabler
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-0946-6
  • Online ISBN 978-3-8349-9788-3
  • Buy this book on publisher's site