Organising User Communities for Innovation Management

  • Authors
  • Celine┬áSchulz

Table of contents

  1. Front Matter
    Pages I-XVI
  2. Florian Sahling
    Pages 1-15
  3. Florian Sahling
    Pages 107-113
  4. Back Matter
    Pages 115-149

About this book

Introduction

Firms are increasingly realising the importance of social networks. Such networks of customers can play an essential role in assisting firms to organise and prioritise the pool of user information regarding their needs, feedback on existing products as well as ideas for new products. To profit from these communities, it is essential to understand why they exist, how they function and which goals they pursue. Based on survey data from users who are members in user groups of the management software firm Computer Associates, Celine Schulz examines how groups of users can be organised and leveraged by firms for their innovation processes.

Keywords

Innovationsmanagement User Communities innovation innovation management management

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-8349-8711-2
  • Copyright Information Gabler Verlag | GWV Fachverlage GmbH, Wiesbaden 2010
  • Publisher Name Gabler
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-2084-3
  • Online ISBN 978-3-8349-8711-2
  • About this book