Statistical Noise or Valuable Information

The Role of Extreme Cases in Marketing Research

  • Authors
  • Clemens Pirker

Table of contents

  1. Front Matter
    Pages I-XV
  2. Clemens Pirker
    Pages 1-6
  3. Clemens Pirker
    Pages 7-51
  4. Clemens Pirker
    Pages 101-147
  5. Clemens Pirker
    Pages 149-159
  6. Back Matter
    Pages 161-197

About this book


Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. In the empirical section, a published segmentation study on international tourists using sample censoring is replicated and the effects on the results are discussed. The dissertation concludes that authors may leverage their insights from given data by reporting those cases and their influence on the results.


Marketing Reserach Methodology Outlier Paradigmatic foundations Quantitative Data Analysis data analysis international tourists marketing

Bibliographic information

  • DOI
  • Copyright Information Gabler Verlag | GWV Fachverlage GmbH, Wiesbaden 2009
  • Publisher Name Gabler
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-1762-1
  • Online ISBN 978-3-8349-8376-3
  • Buy this book on publisher's site