Technology Acceptance in Mechatronics

The Influence of Identity on Technology Acceptance

  • Authors
  • UteĀ Hillmer

Table of contents

  1. Front Matter
    Pages I-XVII
  2. Foundation

    1. Ute Hillmer
      Pages 1-2
    2. Ute Hillmer
      Pages 3-8
  3. Methodology

    1. Ute Hillmer
      Pages 29-50
  4. Literature Review As Frame Analysis

    1. Ute Hillmer
      Pages 51-87
    2. Ute Hillmer
      Pages 89-117
    3. Ute Hillmer
      Pages 119-137
    4. Ute Hillmer
      Pages 139-142
  5. Findings

    1. Ute Hillmer
      Pages 143-176
    2. Ute Hillmer
      Pages 177-200
    3. Ute Hillmer
      Pages 201-204
  6. Back Matter
    Pages 205-260

About this book


Innovation and technological change is a vital driving force in the economy. Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks. This book offers categorizations of individuals and deduces recommendations for actions to sustainably improve the development and introduction of technologies for all parties concerned.


Mechatronics Multi-Disciplinary Reserach Symbolic Interactionism Technology Acceptance Adoption business social values technology

Bibliographic information

  • DOI
  • Copyright Information Gabler Verlag | GWV Fachverlage GmbH, Wiesbaden 2009
  • Publisher Name Gabler
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-1951-9
  • Online ISBN 978-3-8349-8375-6
  • Buy this book on publisher's site