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Strategies for Innovators

HHL Open School Case Book

  • Kathrin M. Möslein
  • Emilio E. Matthaei

Table of contents

  1. Front Matter
    Pages I-XIV
  2. Towards Successful Strategic Innovation

    1. Front Matter
      Pages 1-1
    2. Pages 3-4
    3. Pages 9-17
  3. Venture Creation

    1. Front Matter
      Pages 19-19
  4. Strategic Positioning

    1. Front Matter
      Pages 45-45
  5. Business Growth

    1. Front Matter
      Pages 67-67
  6. New Market Entry

    1. Front Matter
      Pages 91-91
    2. Lukasz Gadowski, Michael Petersen
      Pages 93-113
  7. Business Innovation

    1. Front Matter
      Pages 115-115
  8. Service Innovation

    1. Front Matter
      Pages 145-145
  9. Open Innovation

    1. Front Matter
      Pages 173-173
  10. Back Matter
    Pages 197-199

About this book

Introduction

‘Strategies for Innovators’ is a case book that covers the entire business life-cycle of innovative firms. Readers will acquire knowledge about venture creation and growth strategies as well as strategies for open innovation. How to foster an organization's strategic ability to innovate is a constant challenge not only for large multi-nationals, but equally for small and medium-sized firms. Therefore, the book presents a number of carefully selected cases that provide key learnings from successful strategic innovators in various industries.
The case book provides students with insights into demanding management practices, offers managers in small and medium-sized firms a consistent strategic understanding for the day-to-day handling of innovation, and challenges the strategic thinking and acting of leaders in path-breaking business situations.
Kathrin M. Möslein is Professor of Information Systems at the University Erlangen-Nuremberg and Academic Director of the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.
Emilio E. Matthaei is Research Associate at the University Erlangen-Nuremberg, Visiting Researcher at the University of Oxford (Templeton College) and Research Scholar at the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.

Keywords

business innovation innovation management management market entry strategies open innovation service innovation strategy strategy venture creation

Authors and affiliations

  • Kathrin M. Möslein
    • 1
    • 2
  • Emilio E. Matthaei
    • 1
    • 2
    • 3
  1. 1.University Erlangen-NurembergNuremberg
  2. 2.Center for Leading Innovation and Cooperation (CLIC)HHL — Leipzig Graduate School of ManagementGermany
  3. 3.University of Oxford (Templeton College)Oxford

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-8349-8010-6
  • Copyright Information Gabler Verlag | GWV Fachverlage GmbH, Wiesbaden 2009
  • Publisher Name Gabler
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-0761-5
  • Online ISBN 978-3-8349-8010-6
  • Buy this book on publisher's site