How Firms Can Strategically Influence Open Source Communities

The Employment of ‘Men on the Inside’

  • Authors
  • Viktor Lee

Table of contents

  1. Front Matter
    Pages I-XXI
  2. Theoretical foundation

    1. Viktor Lee
      Pages 1-3
    2. Viktor Lee
      Pages 4-29
    3. Viktor Lee
      Pages 30-62
  3. Qualitative empirical study

    1. Viktor Lee
      Pages 63-82
    2. Viktor Lee
      Pages 83-109
  4. Quantitative empirical study

    1. Viktor Lee
      Pages 111-126
    2. Viktor Lee
      Pages 127-151
  5. Discussion & conclusion

    1. Viktor Lee
      Pages 153-158
    2. Viktor Lee
      Pages 159-171
  6. Back Matter
    Pages 173-193

About this book


Firms have discovered that open source (OS) communities can be valuable sources of innovation. However, the access for firms to these communities turned to be intricate. One proven way of how firms can enter OS communities is via their personnel (“men on the inside”). Focusing on firm-sponsored OS communities, Viktor Lee detects the specific functions of MOI and how these individuals influence the community network by applying a comparative case study of two OSS firms. A netnographic and social network analysis of the community interactions of over 12,000 individuals was conducted. He concludes that firms can succeed in integrating a community into the firm’s development process with the help of the MOI.



Bibliographic information

  • DOI
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012
  • Publisher Name Gabler Verlag
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-3387-4
  • Online ISBN 978-3-8349-7140-1
  • Buy this book on publisher's site