Integration of Preference Analysis Methods into Quality Function Deployment

A Focus on Elderly People

  • Samah Abu-Assab

About this book


Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.



Authors and affiliations

  • Samah Abu-Assab
    • 1
  1. 1.CottbusGermany

Bibliographic information

  • DOI
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012
  • Publisher Name Gabler Verlag
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-3233-4
  • Online ISBN 978-3-8349-7075-6
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