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Table of contents

  1. Front Matter
    Pages I-VIII
  2. Introduction

    1. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 1-4
  3. Functions, Formats and Players in Retailing

    1. Front Matter
      Pages 5-5
    2. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 7-24
    3. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 25-47
    4. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 49-69
    5. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 71-91
    6. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 93-114
    7. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 115-132
  4. Strategic Marketing in Retailing

    1. Front Matter
      Pages 133-133
    2. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 135-154
    3. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 155-178
    4. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 179-200
  5. Marketing Mix in Retailing

    1. Front Matter
      Pages 201-201
    2. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 203-225
    3. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 227-250
    4. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 251-271
    5. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 273-295
    6. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 297-317
  6. Buying, Logistics and Performance Measurement

    1. Front Matter
      Pages 319-319
    2. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 321-340
    3. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 341-361
    4. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 363-382
    5. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 383-402
  7. Back Matter
    Pages 403-445

About this book

Introduction

Joachim Zentes/Dirk Morschett/Hanna Schramm-Klein
Strategic Retail Management
Text and International Cases

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies.

In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.

Contents
Functions, Formats and Players in Retailing
Strategic Marketing in Retailing
Marketing Mix in Retailing
Buying, Logistics and Performance Measurement

Target Groups
Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management; practitioners who wish to obtain compact and practice-oriented information on current concepts

About the Authors
Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany.
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.

Keywords

Handelsmanagement Logistics Retail Management Retailing retailing companies

Authors and affiliations

  • Joachim Zentes
    • 1
  • Dirk Morschett
    • 2
  • Hanna Schramm-Klein
    • 3
  1. 1.Saarland UniversitySaarbrückenGermany
  2. 2.University of FribourgFribourgSwitzerland
  3. 3.University of SiegenSiegenGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-8349-6740-4
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2012
  • Publisher Name Gabler Verlag
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-2536-7
  • Online ISBN 978-3-8349-6740-4
  • Buy this book on publisher's site