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© 2011

Effective Strategy Implementation

Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance

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About this book

Introduction

Adele J. Huber discovers that a firm’s strategy implementation capabilities are a key driver of the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance. Her findings are particularly interesting for managers and researchers who focus on strategy formulation and execution. They also show the relation between strategy implementation and competitive advantage.

Keywords

Marketing Organizational capabilities Organizational learning theory Scale development brand strategy

About the authors

Dr. Adele J. Huber wrote her dissertation under the supervision of Prof. Dr. Alexander Haas at the University of Bern (Switzerland). She works as a management consultant, focusing on marketing and brand strategy development and execution.

Bibliographic information

  • Book Title Effective Strategy Implementation
  • Book Subtitle Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance
  • Authors Adele J. Huber
  • DOI https://doi.org/10.1007/978-3-8349-6595-0
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
  • Publisher Name Gabler
  • eBook Packages Business and Economics Business and Management (R0)
  • Softcover ISBN 978-3-8349-2768-2
  • eBook ISBN 978-3-8349-6595-0
  • Edition Number 1
  • Number of Pages XX, 131
  • Number of Illustrations 11 b/w illustrations, 0 illustrations in colour
  • Topics Marketing
    Management
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